Transubstantiation situation

Rowan Moore Gerety of recently purchased the body of Christ on the Internet. Well, sort of:
Clergy and producers alike are adamant that the bread is just bread prior to consecration (a Cavanagh employee used to joke that there was a priest waiting on the loading dock to bless the wafers as they came off the assembly line), but there is something uncanny about embracing advertising for a product destined to become the body of Christ. Predictably, Cavanagh’s general manager sees it differently: “Advertising our altar bread is a positive thing for Cavanagh Company. We take a lot of pride in putting our family name on a product that will eventually become the body and blood of Jesus.”

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